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LILIKU TEA Wholesale

Crafted in Collaboration with an Artisan Tea Master
Barista Crafted Hojicha Powder

Optimized for Hojicha Lattes. Made with 100% Organically Grown Tea Leaves

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Why Hojicha Is the Next Café Trend

Hojicha is gaining attention— offering a unique flavor, lower caffeine, and strong compatibility with milk-based beverages.

Beyond Matcha Trend

Matcha is now a staple in cafés worldwide. As customers explore Japanese tea beyond matcha, hojicha is emerging as a new and appealing alternative.

Low-Caffeine Option

Hojicha powder is a lighter choice, containing only 1/3 the caffeine of a cup of coffee and about 60% of the caffeine found in Matcha.

Menu diversification increases revenue

Adding a new signature drink increases average order value.

More affordable and stable than matcha

With matcha prices rising and supply becoming unstable, hojicha offers a more affordable and reliable alternative for café menus.

Why Traditional Hojicha Powder Sometimes Doesn’t Work for Lattes

Traditionally in Japan, hojicha powder was developed for a different purpose — to make a quick and convenient hot hojicha drink simply by adding hot water.　Because of this, most hojicha powders are not designed to be mixed with milk. When used for lattes, the flavor often becomes thin and loses its aromatic depth. As hojicha lattes began appearing on café menus, many of our customers started asking for a hojicha powder specifically suited for milk beverages — one that would retain its aroma and character without being overpowered by milk.

Barista Crafted Hojicha Powder

We set out to create a hojicha powder designed not for traditional tea — typically made to be dissolved in hot water — but for exceptional lattes. In collaboration with an artisan tea master widely respected in the Japanese tea industry for his deep knowledge of tea and refined tea-making expertise, we developed a hojicha that brings out the full potential of roasted flavor.To achieve both depth and clarity, the roasting process was carefully separated into two approaches — one focused on maximizing aroma, the other on enhancing flavor. These were then expertly blended to create a balanced profile with a rich roasted aroma and a smooth, nutty character.

Product Information

  • Origin: Japan (Kirishima, Kagoshima)
  • Processing: Roasted in Saitama, Japan
  • First harvest tea leaves only
  • Made with 100% organically grown tea leaves
  • Compliance: Tested to meet EU pesticide residue standards (reports available upon request)

Product Highlights

Optimized roast for milk pairing

Developed in collaboration with an artisan tea master, this hojicha is carefully roasted to complement milk. Its aroma stays expressive and defined, even when blended with dairy or plant-based milk.

Same Workflow as Matcha Latte

No new training required. Simply whisk, add milk, and serve — using the same process as your matcha latte preparation.

Made with 100% organically grown tea leaves

Produced using only organically grown tea leaves. Although not JAS-certified organic, it is 100% natural and compliant for international export.

How to Start

Contact Us with Your Needs

Tell us about your business, what kind of matcha you're looking for, and the quantity you need.

Sample Request

We can send paid samples for
testing. If you place an order
later, we’ll deduct the sample
cost from your invoice.

Quotation

We’ll provide a clear quotation
including product costs and
packaging. Once confirmed,
we’ll prepare your order.

Payment & Shipping

After payment is received, we’ll
arrange international shipping
with all necessary export
documents.

Contact

Frequently Asked Questions About Wholesale Supply

MOQ is 3KG. 

Yes, there are various packaging options available, including tins and pouches. Tins are available in different shapes and color variations and can accommodate 25g, 50g, or 70g. Pouches are also highly flexible, with options for different sizes, shapes, and colors. If you contact us, we would be happy to provide access to our latest packaging catalog online.

Lead time is approximately 2 weeks. We ship internationally using the most cost-effective option among DHL, FedEx, and UPS based on your delivery location.

Yes, samples are available for a fee. However, the sample cost will be deducted when you place a formal order.